It was in 2008 the ICANN (The Internet Corporation for Assigned Names and Numbers) announced a programme to expand the number of domain names available to companies to increase the amount of the domain space on the web. As per this programme, the leading companies on the cybersphere, submitted a range of domain names to replace the traditional ones like ".com" or ".co.uk". The last date for submitting applications to avail top level domains closed on 31 May 2012.
Anyway, as the list of applicants were out on 13 June, we could see some of the amusing entries made by the top brands. Google and Amazon were the top spenders among applicants. They have racked up more than 100 submissions for domains. Each application cost $185,000.
Many brands sought to protect their company identity, such as “.BBC”,“. Apple”, “.Nike” and “Guardian”. Some of the submissions for more common nouns and adjectives looked funny and at the same time referred to new products, strategies, services or brand campaigns.
Part of the Appco Group services are developing robust website that are well optimised for the search engines. The latest panda and penguin updates from Google have been focused on quality content and webspam. The main issues for sites hit by webspam is find out if it was due to Negative SEO which is when someone else may have done something to damage your site by linking to it from really bad or banned websites.
The problem for many business owners is they would not have a clue whether they have fallen victim to negative SEO. We do offer a service at appco group to investigate any negative seo that might have been applied to hurt your search rankings. It is labour intesive, if you feel your site has been hit and want us to look into it then let us know.
I like to look around at clean website designs and saw this one here http://www.redcross.org.uk also a fund raising company Appco Group has a nice looking design. Quite often you find websites are to busy and not always east to navigate.
The RSBP website http://www.rspb.org.uk/ is another nice clean site to look at. When we build websites for our clients we try and make the message clean and straight forward so a customer knows what to do. The golden rule 3 click to a sale are still very critical.
Appco Group - they started with one mission and that was to offer the best web marketing and SEO service for small to medium sized businesses. They have many years experience dealing with all different types of companies and sectors.
Many companies make the mistake of making a website look pretty without much thought for customer experience and also how customers will find the website. Appco Group believe in making sure a site is function-able then working on the design. Nothing worse than buying a great looking car to find out it cant over take a granny.
More and more users are now surfing the net and websites using mobile devices, it's important that any web design takes into account iphones etc. Simple mistakes designers make include making a phone number an image and not a text so customers don't get the option to to click the number and call automatically on their phone. They now have to find a piece of paper to write the number down.... not ideal.
For more on visit their website http://www.appcogroupservices.co.uk